DETAILS

Email: knowyou.contact@gmail.com

Website: www.knowyoumusic.com

LinkedIn: www.linkedin.com/in/toby-boston

Phone: +44 7496 022655

Date of Birth: 25/04/1999

Location: Manchester, UK

WHY ME?

I have been following your work at Nowadays ever since you rebranded, and I have always admired your unique approach to content. I sometimes find commercial content a little bit fake and plastic, but what stands out to me about your work and your approach is the intimacy and delicacy of the narratives, showcasing real stories and raw characters, projects like your films with Impetus and the Waiting List film, projects that dare to do something different and leave a lasting impact, unlike a lot of commercial content.

I am especially excited about this role more than other similar roles I have come across largely because of the work you have produced, but mostly because of the culture you put across, a team so evidently passionate about creating lasting, meaningful content that sets itself aside from the norm. The reason this stands out to me is because I see a lot of similarities in the way you talk about content and the way that I think about my own creativity. As a musician I have produced a lot of popular music and dance music, which lends itself much more to 'streams' and 'revenue', but throughout my career, I have chosen to pursue things like experimental sound and film composition, avenues that are far less 'marketable' or 'commercial', but avenues that are much more rewarding for me creatively. I get the sense that your approach at Nowadays is similar, and that is how you have managed to establish such a unique narrative voice at the studio, so not only am I extremely excited about the opportunity to become involved in that creative process, but I believe that we share a lot of common interests which would make this partnership a perfect culture fit where I can fit right in with the whole team, to be able to really make a difference where it matters and make good use of my years of experience and wealth of skills.

ABOUT ME

As a multi-faceted and multi-disciplinary Creative, I have been immersed in the creative world for almost a decade. I have experience with dozens of projects on which I have worked as the creative producer, with a handful of large-scale commercial products as executive producer. As a multimedia artist with years of experience creating artworks, brand strategies and creative content across a range of platforms, plus years of managing creative projects and brands, I have developed a keen eye for consistent brand image and creative content strategy. I am familiar with the Adobe Creative Suite, with a unique visual flair from a background in product design and artistic practice in visual art, with skills in photography, videography, graphic design, copywriting & video editing.

On top of my vast creative experience spanning the last decade, I am an extremely diligent and organised person inherently by nature, not only within the creative industry as a professional managing administrative responsibilities, but also with almost a decade of experience in the hospitality sector in customer-facing roles with a strong focus on exceptional customer experience. I am a highly collaborative person and I approach everything with exceptional attention to detail, able to manage schedules, manage the workload of multiple ongoing projects and manage relations with clients/customers in a very personable but professional manner.

I bring a genuinely unique perspective on creativity, with innovation at the heart of my work whilst working across large-scale commercial and niche, underground projects, which has allowed me to nurture a powerful ability to work across disciplines and mediums, with an intuitive sense of what a project needs to allow it to flourish. My two strongest qualities are my problem-solving and my ability to learn very quickly while applying and adapting my skillset, I cherish the opportunity to reinvent and repurpose my creativity with every opportunity.

CREATIVE EXPERIENCE

Multimedia Artist & Music Producer – Know You – May 2014/Present

Highly experienced and versatile contemporary multimedia artist & music producer with almost a decade of experience, creating audio-visual & installation work and experimental & immersive sound work with an innovative creative approach, plus producing electronic & contemporary music with a catalogue totalling almost 400,000 streams, collaborations with the London College of Fashion and work featured at London Fashion Week.

Director & Programme Curator — Kickback Film Club — April 2023/Present

Founder of a startup film club with Kickback Coffee Roasters, curating monthly film screenings alongside the seasonal coffee roast, plus filmmaker panels & film events, inviting the community to engage in the wider film & coffee world and create a thriving cultural hub.

Freelance Music Writer – Gems & Secrets – July 2020/Present

Music Writer at Gems & Secrets, curating features and writing short-form music reviews plus contributing long-form articles and content recommendations for the monthly newsletter.

Director & Label Manager – Beluga Collective – June 2016/April 2019

Founder, owner, and manager of independent record label and artist collective, delivering all label releases, managing distribution, multimedia asset creation, branding, creative direction, and creative strategy, plus fulfilling artist development and artist management duties.

Freelance Film Composer – Toby Boston – January 2019/Present

Award-nominated Composer for film and visual media with over 4 years of experience, delivering unique musical scores for award-winning short films, video projects & trailers, with experience being involved from conception through to post-production and in the development of large-scale projects, working with brands like Sky TV and having work featured at international film festivals and renowned publications.

Podcast Producer – Untitled Kicback Coffee Podcast – January 2024/Present

Podcast producer at Kickback Coffee Roasters for the untitled podcast, overseeing the recording of the podcast and managing the production, editing, release and strategy.

Freelance Music Editor – MIRTH Magazine – August 2022/Present

Music Editor at print & web magazine, writing long-form articles, generating & curating content ideas and devising content strategy in collaboration with the creative team for the print magazine, social media & website.

DJ Tutor & Social Media Manager – Showcase Selects – December 2021/July 2022

Tutoring beginner & intermediate DJ’s and planning events as part of the society team, managing the social media pages of the society, creating digital content, leading the creative direction, and devising strategies.

EDUCATION

University of the Arts London – September 2021/December 2022

MA Sound Arts with Distinction

dBs Music Bristol – September 2017/July 2020

BA (Hons) Music Production with First Class Honours

Priestley Sixth Form College – September 2015/July 2017

A Levels: 3D Design, Music Technology & Electronics with BBB grades

WORK EXPERIENCE

Barista – Kickback Coffee Roasting Co. Altrincham – January 2023/Present

Bar Staff – The Crown Lymm – July 2020/August 2021

Barista – Coffee#1 Welsh Back – December 2017/April 2020

Bartender – Aiden Byrne’s Church Green – September 2015/July 2017

RELEASE PROMO 1 (TEASER / TRAILER)

RELEASE PROMO 2 (ANNOUNCEMENT)

RELEASE PROMO 1 (TEASER)

RELEASE PROMO 2 (ANNOUNCEMENT)

INSTAGRAM FEED

CREATIVE DIRECTION